Menu Re-designRestaurant & Brewery inspired by Casual California Cuisine. The full color menu masters were inspired by the Handcrafted Microbrews the Restaurant/Brewhouse is known for. The golden gradient in the background of the menu masters is reminiscent of their Indian Pale Ale. Created a template of the menu content for client to make revisions and print menus In-House.
(Clockwise-Upper Lt. Corner: 11" x 17" Take Out Menu, 8.5" x 14" 6-Panel Main Menu)
(Clockwise-Upper Lt. Corner: 11" x 17" Take Out Menu, 8.5" x 14" 6-Panel Main Menu)
JT Schmid's: Restaurant & Brewery V.I.P. CardsArt Directed redesign of V.I.P. Cards. The cards are a promotional item for local stadium employees. We wanted to create a sense of prestigiousness yet be cost effective we used a strict two color palette. Choose a duplex stock to obtain a rich black and create contrast with the metallic ink and foil stamp on the front.
JT Schmid's: Restaurant & Brewery - Mug Club Membership Card CampaignArt Directed re-design of Mug Club Card and promotional materials. Being that this is a membership we wanted to create a sense of prestige hence the slick black background and bold red palette used in both pieces. Being a lifetime membership switched printing to a PVC card for durability created added value switching media from paper.
(Table Tent 4" x 6", PVC Card 3 3/8" x 2 1/8, Poster 18" x 24")
(Table Tent 4" x 6", PVC Card 3 3/8" x 2 1/8, Poster 18" x 24")
JT Schmid's: Restaurant & Brewery - Summertime Happy Hour CampaignArt Directed Summer Print Campaign. The client wish to push their Handcrafted Microbrews so decided to make that center stage by featuring the logos for each beer. Being summer we wanted to use warm colors yet create a refreshing feel, hence the the bubbling yet chilled brew texture in the background. Chose a lighter beer to represent the warm sun of summer and included the head of the beer to invoke a cool yet light feel.
(Table Tents 4" x 6", Poster 24" x 54")
(Table Tents 4" x 6", Poster 24" x 54")
