How do we promote the long awaited NEW Season of AMC's Breaking Bad? Knowing the series' strong following and the highly successful previous three seasons, this forth and highly anticipated season we knew that users are very knowledgeable of the plot, the characters and moreover the user's deeply invested relationship with the character's stories and struggles.
With that in mind we asked the user to become part of this NEW Season's Drama! We asked the user to choose a side–by putting the user in the shoes of the main protagonist of the series, Mr. Walter White – Chemistry Teacher turned Meth Cook known as "Heisenberg".
We wanted the User to become part of this season's drama by first asking them "Are you a Family Man or King Pin?". Those familiar with the series know that its a very fine line between the two as they say "Every Sinner has a Future and Every Saint has a Past" and in the forth season the two collide and the line gets blurred to the point where the two become one. The concept of this duality like that of the main protagonist Walter White is what we wanted the user to experience. Ultimately, the answer to our question is simple "You can 'Be Both'" – all you need are two opposing egos represented by one unified exterior.
The Police Mug Shot is where the two opposing egos, "The Family" and "The King Ping" meet front and center with that one unified exterior - that of our human likeness; our face.
With that in mind we asked the user to become part of this NEW Season's Drama! We asked the user to choose a side–by putting the user in the shoes of the main protagonist of the series, Mr. Walter White – Chemistry Teacher turned Meth Cook known as "Heisenberg".
We wanted the User to become part of this season's drama by first asking them "Are you a Family Man or King Pin?". Those familiar with the series know that its a very fine line between the two as they say "Every Sinner has a Future and Every Saint has a Past" and in the forth season the two collide and the line gets blurred to the point where the two become one. The concept of this duality like that of the main protagonist Walter White is what we wanted the user to experience. Ultimately, the answer to our question is simple "You can 'Be Both'" – all you need are two opposing egos represented by one unified exterior.
The Police Mug Shot is where the two opposing egos, "The Family" and "The King Ping" meet front and center with that one unified exterior - that of our human likeness; our face.
The "Be Bad" Photo Upload Hub is a Social Interactive Integration that allow the user to Upload a photo via Facebook Connect or uploading one from their desktop into a customizable Police Mug Shot to be shared amongst friends and family.
CUSTOMIZATION
Once the user uploaded a photo they went through a number of steps that allow for customization of their Police Mug Shot which included a Field to input an alias. After the customization of their Police Mug Shot they had the option to share it via Email or Social Network such as Facebook.
Once the user uploaded a photo they went through a number of steps that allow for customization of their Police Mug Shot which included a Field to input an alias. After the customization of their Police Mug Shot they had the option to share it via Email or Social Network such as Facebook.
