DEVICE/PLATFORMS Desktop Computer/Website | TOOLS Photoshop + After Effects + HTML 5 + CSS
TEAM Leny Evangelista (Art Director) + Marlo Ampuan (Key Designer) + Alex Tostado (Animator) + Lilianna Iturribarria (Senior Developer)
Meet The Animals
To promote the Canadian theatrical release of Disney's latest animated film - Zootopia, we created a Multi-functional Overlay that ran across TotallyHer's publishers and owned and operated sites. We aligned on a Multi-functional overlay in order for Kids & Parents to get to know the large cast of characters and better understanding of the film with the multiple videos.
Static Mocks
Below are the static mocks representing each of the major key frames of the user experience. The overlay spawned from a 728x90 as the placement of the ad above the fold and the majority of the publishers and sites have that specific ad slot available. The expanded state included:
- Video Carousel featuring one long form video trailer and a short form video
- Character Carousel featuring green screen and images of six of the major characters from the film
