TEAM Stephanie Dillon (Creative Director) + Leny Evangelista (Art Director)
Reimagining Early Childhood Education
Xplor Education is a small business that focuses on developing montessori schools from the ground up. They were in need of branding not only for themselves along with an upcoming project. So, like many projects we were pressed for time…Thankfully, our client knew exactly what they wanted and with the help of a initial design questionnaire we were able to really hone in on the vision of the client's branding.
Symbolism
We drew symbolism from the Montessori Method of developing the whole child: PHYSICAL + SOCIAL + EMOTIONAL + COGNITIVE and its educational approach of observation/following from the TEACHER with the STUDENT.
Color Palette
Based on initial client conversations, we focused on using INDIGO and paired it with a neutral GREY
to create a strong contrast.
to create a strong contrast.
INDIGO MEANING ( Sincere + Intuitive ) Has similar attributes to violet such as knowledge, wisdom, and ambition.
GREY MEANING ( Timeless + Sophisticated ) Dark grey has attributes similar to black such as strength and masculinity.
The colors ultimately evolved to a SLATE BLUE and YELLOW-ORANGE a complementary color palette to signify helpfulness and innovation.
Concepts
Due to the tight turnaround time I skipped two steps of my methodology - stylesheets and color studies. Each of the concepts have very common elements, focusing on the "x" a focal point where the 4 pillars of Montessori Method converge to create the whole child at the center.
The only outlier is option 3 where we focused on the teacher and student relationship which is illustrated by the negative space of the X where we created stylized pencils and their apexs' meeting at the center.
OPTION 1
OPTION 2
OPTION 3
OPTION 4
Final Concept
The concept the client gravitated towards was option 4. The following is the final iterations of the logo and some of the info outlined in the guidelines.
Website
Once the branding was completed we developed a one page responsive website for the client.
