The Grind is the first Webisode Series (18 Episode total) for the gaming site GameRevolution.com. The show focuses on funny gamer moments - a section called “The Bit”, along with latest news, reviews and info - a section called the “Critical Hit”.
The name of the show - "The Grind"; is a term used amongst the gaming community to encapsulate the motions or state of mind a gamer goes through when really deep into a gaming session. The long hours, staying up late, numb fingers, blood shot eyes in order to complete a game - beating all the levels, learning all the moves etc.
The logo is representation of the later - what the gamer must go through to complete a game. The different faces or facets of the logotype are the levels a gamer completes. The angles and depth created with the gradients of the logotype is representative of the thought process and strategy a gamer goes through. The hard edge, hi-tech and fractal aesthetic is ode to how games are designed developed.
Intro Animation for the Webisode. Worked directly with our Animator from our Serbian Team - Grujica "Grunf" Samardzic.
Accolades
Best Original Video Scripted Show/Series
Winner: GameRevolution for Evolve Media Corp. for The Grind
Logo Development
+ Creative Director: Manuel Donayre | Graphic Designer(s): Tram Nguyen + Misael Leon | Project Manager: Kimberly Wakfield
