TEAM Manuel Donayre (Creative Director) + Danielle Figi (Video Producer) + Hugo Banda (Animator) + Ellie Guerra (Animator)
Total Glow
Shining Bright.
To promote Skinfix's NEW line of Dry Skin Products they teamed up with TotallyHers' Beauty Vertical – TotalBeauty.com on creating a Custom Video series on how to maintain Glowing Complexion during the brutal Winter Season.
The Series is comprised of 9 35 secconds “snack-able” videos that are housed on atag page on TotalBeauty.com with aligning articles and were seeded in a bevy of proprietary cross device products that ran across TotallyHers' family of publishers.
Marianna Hewitt, TV Host Turned Beauty & Style Blogger of lifewithme.com hosted the series providing guidance, tips and suggestions to the TotalBueaty.com Current and New Users alike.
To watch the series Click Here.
With the possibility of this Series being an ongoing Video Franchise we thought we ought to make the Title Treatment customizeable depending on the Topic/Theme and match the color according to the different sections/topics from the TotalBeauty.com website.
TEXTURES + PATTERNS
The first ever Video Series for TotalBeauty.com we knew we had to come out strong. Like the title - we wanted the video graphics to GLOW but, not in a literal sense. We went with very bright colors and textures seen in make-up palettes and beauty tools that spoke to those with strong interest in Beauty. The intricate circles are reminiscent of the shape of objects that have a natural glow like that of the bright sun and shining moon.
The “Talking Head” style of filming was used to templatize and animate the content more efficiently allowing for a smooth Video Launch every week. The layout of the content was inspired by clean and modern layouts seen on TotalBeauty.com site specifically, within their Galleries and Pins from their Pinterest Page.
Duration 00:35
